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About me

Let me introduce myself


A bit about me

Jessica Peterson is a digital marketing enthusiast currently serving as a Tech Ops Associate at Starcom. From a young age, she has been fascinated by the way technology has shaped the way the world communicates. From new technological advances to the tried-and-true staples, she has seen the way technology has changed the way businesses reach and engage their audiences. As a result, Ms. Peterson has shaped her career to provide her clients with focused, efficient processes relating to digital advertising while proving herself as an effective leader.

Profile

Jessica Peterson

More info

Education: Columbia College Chicago 2014
Website: www.jesspeterson.net
E-mail: jessicapeterson.m@gmail.com
Phone number: (312) 220-3388
Hobbies: Ukulele, Crocheting, Blogging, Ballet, Baking & Reading
Interests: Digital Marketing, Advertising, Social Media, Branding, Programmatic & Automation

RESUME

Know more about my past


Employment

  • 2015-Future

    Freelance @ Marketing Communications Consultant

    - Develop and maintain the front end functionality of websites
    - Optimize web assets for optimal speed and performance
    - Implement and maintain SEO and SEM strategies
    - Create comprehensive marketing plans and media kits for clients
    - Identify opportunities to optimize effectiveness of existing collateral
    - Assist with pulling campaign reporting and interpret data
    - Create and maintain content across various mediums and platforms such as social media, email, web sites, blogs, etc.
    - Manage team of three contractors to ensure timely delivery of all projects

  • 2015-Future

    Train that Brain @ Founder & Lead Writer

    - Research, write/edit and create layout for new articles and features
    - Develop and maintain plan for blog's Internet presence, based on management priorities and goals
    - Perform continuous enhancements and modifications to blog
    - Create image links and ensure links are up to date
    - Troubleshoot and repair bugs and problems
    - Implement SEO and SEM strategies
    - Measures content performance, utilizing bit.ly links, Iconosquare, Google Analytics, Facebook Analytics, and Pinterest Analytics
    - Assess new standards, technologies and trends, and formulate plans for future enhancement to blogging strategies

  • 2013-2014

    AEMMPlify @ Digital Content Coordinator

    -Developed and executed business plan
    -Prepared funding proposals
    -Created and managed AEMMPlify's website
    -Curated copy and media content on the website
    -Assisted in matching artists with student filmmakers
    -Managed all social media accounts held by AEMMPlify

  • 2016 - Future

    Senior Tech Ops Associate @ Starcom

    - Execute all aspects of the trafficking process, including connecting placements to creatives, setting up consistent configurations, and collecting clean data
    - Co-lead strategic conversations with client and media teams around technology integrations to improve efficiency, range or quality of data, or support new media
    - Coordinate with the media and creative teams to activate digital campaigns (display, video, social, mobile, and programmatic)
    - Maintain functional knowledge of core ad technologies (e.g. DoubleClick, Flashtalking, etc.)
    - Anticipate and resolve potential tagging problems ahead of campaign launch
    - Collaborate with vendors to troubleshoot creative, site tagging and tracking issues that arise
    - Manage digital campaign launches and ad technology integrations
    - Serve as an ambassador welcoming new hires and showing them the ins-and-outs of Starcom

  • 2014-2016

    Marketing Specialist @ Messer, Stilp & Strickler

    - Analyze marketing data, measure performance and adjust marketing goals
    - Prepare solicitation letters for potential clients
    - Update CMS and electronic filing systems as necessary
    - Write blogs and other copy for both website and social media
    - Update and maintain content and structural design of a company website
    - Adjust digital content utilizing HTML and CSS
    - Generate marketing materials including e-newsletters, brochures & pamphlets
    - Track budget and credit card activity
    - Manage social media accounts for the company and owners
    - Plan and implement marketing strategies and campaigns

  • 2014

    Intern - Public Relations @ Law Offices of Ajay Gosain

    - Drafted press releases outlining the achievements of the company and clients
    - Assisted with publicity and marketing of an album
    - Proofread and edited agreements
    - Researched manufacturing costs and production for CDs and vinyl records
    - Recaptured ownership of copyrights
    - Summarized contractual agreements
    - Optimized content for search engines using SEO best practices
    - Compiled contact information of industry professionals for licensing deals, soundtrack albums, rights of publicity, and publishing deals

Contact

Get in touch with me


Current Location

Chicago, IL

Phone number

(312) 220-3388

Website

www.jesspeterson.net